No Tech Jargon

Speed. Security. SEO.
Why we stopped building WordPress sites.

In an age of bots and hackers, slow and vulnerable websites aren't just bad for rankings — they're a liability. Here's what we build instead, and why it matters for your business.

Speed and security — two sides of the same coin

Imagine two restaurants. One cooks every meal from scratch when you order it — you wait 20 minutes every time. The other preps everything in advance, so when you order, your food is ready in 30 seconds.

WordPress is the first restaurant. Every time someone visits your website, WordPress fires up a database, pulls your content, builds the page on the fly, and sends it to the visitor. That takes time — and time costs you Google rankings and customers.

Astro is the second restaurant. We build every page of your site in advance, as a plain HTML file. When someone visits, the server hands them that file instantly. No waiting. No database queries. Just speed.

That's the entire difference — and it's why our sites consistently score 95–100 on Google PageSpeed while most WordPress sites struggle to break 60.

1

Visitor clicks your link

2

WordPress wakes up, queries the database

3

Plugins run, theme loads, page builds

4

Page finally reaches visitor — 2–5 seconds later

WordPress

1

Visitor clicks your link

2

Pre-built HTML file delivered instantly — under 1 second

Astro

Side by Side

Astro vs WordPress at a glance

What matters to your business Astro Our Choice WordPress
Google PageSpeed Score
Higher = better Google ranking
95–100 ✅ 40–70 avg ❌
Page Load Time
Under 1s keeps visitors; over 3s loses them
Under 1 second ✅ 2–5 seconds ❌
Security
WordPress is hacked 30,000+ times daily
No database, no plugins = nothing to hack ✅ Constant vulnerabilities, plugin exploits ❌
Monthly Maintenance Required Minimal — no plugin updates ✅ Ongoing — plugins, core, theme updates ❌
Hosting Cost Free on Cloudflare Pages ✅ $10–$50+/month ❌
SEO Readiness
Built-in speed + structure signals
Excellent — speed is a core Google signal ✅ Requires paid plugins (Yoast, etc.) ⚠️
Typical Agency Price $1,599–$4,199 with us ✅ $5,000–$20,000 at agencies ❌
Real Numbers

What those scores actually look like

This isn't theoretical. These are real scores from real sites.

Security

In an age of bots and hackers,
your website is a target

WordPress powers 43% of the internet — which makes it the world's single biggest hacking target. Automated bots scan millions of sites every day looking for known WordPress vulnerabilities: outdated plugins, weak passwords, unpatched PHP versions. If you're running WordPress, you're in their crosshairs.

When a site gets hacked, it's not just embarrassing. Google flags it immediately. Your rankings drop. Your customers land on phishing pages. You pay a developer to clean it up — often hundreds or thousands of dollars — and you still lose days or weeks of visibility while Google re-indexes you.

Astro eliminates the attack surface entirely. No database means no database breach. No plugins means no plugin exploits. No PHP means no server-side code to attack. When a bot scans an Astro site, it finds a plain HTML file and moves on. There is literally nothing to hack.

This isn't a minor security improvement. It's a fundamentally different architecture — one that makes your site immune to the most common category of small business website attacks.

30,000+

WordPress sites hacked every single day by automated bots

43%

of all websites run WordPress — making it the world's most targeted platform

$0

attack surface on an Astro site — no database, no PHP, no plugins to exploit

100%

of our sites are deployed behind Cloudflare's global security network — free

Ready to move to a faster, safer website?

Let's talk about what we'd build for your business.

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